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Invest in all your people.

To make the greatest impact, coaching meets people exactly where they are on their growth and development journey — at the right time and in the right way. It’s coaching for all, at the exact moment that it’s needed.


Identified and personalised

With Identify AI®, BetterUp® finds the right people for coaching and recommends a personalised path to growth.

This proprietary feature accurately and efficiently assesses the learning and development needs of your entire employee population, and segments them according to where they are in their career, how they prefer to learn, and their readiness for coaching.

The algorithm then recommends the amount of coaching, specialists, curated content, and coach type that's required for each person.

Supercharge your BetterUp coaching experience

Identify AI® supercharges the BetterUp coaching experience, addressing your most mission critical challenges and delivering the business outcomes you seek to achieve.

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