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BetterUp® Partners with Invictus Games Foundation to Become Official Mental Fitness Coaching Tool for International Members of the Invictus Community

April 12, 2022 - 7 min read

Organizations Unite to Support Members of the Wounded, Injured, and Sick Veteran Community. 

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SAN FRANCISCO, Calif. – April 12, 2022 – Today BetterUp®, the human transformation company and inventor of virtual coaching, and the Invictus Games Foundation announced that they are forging a new partnership, making BetterUp the official mental fitness coaching tool of the Invictus Games Foundation. As part of this new partnership, BetterUp will offer 1:1 coaching, live group programming, community support and personalized assessments created and designed by PhDs and behavioral scientists that will support, encourage and guide members of the Invictus community made up of service members from around the world who have suffered life-changing injuries or illnesses. 

“At its heart, the Invictus Games is about empowering every single person around the world. It’s a worldwide display of resilience, determination, and community for which each of us can draw inspiration. I couldn’t think of a better new partner for the Invictus Games Foundation than the mental fitness platform BetterUp. The mind is like a muscle: it needs to be honed, trained, rehabbed, and coached. The men and women I served with understand this, the Invictus community knows this, and now the world is beginning to see it too. I’m honoured to bring the work we do at BetterUp to Invictus and look forward to expanding the support systems that service members and veterans depend on to achieve remarkable feats,” said Prince Harry, The Duke of Sussex, Chief Impact Officer at BetterUp, and Founding Patron of the Invictus Games Foundation.

The partnership will provide BetterUp access for the Foundation to support and encourage the recovery journey of wounded, injured, and sick veterans and service personnel from around the world via the online platform We Are Invictus. The Foundation will provide access to 500 members at no cost to the individual. The two organizations share a commitment and passion to support the veteran community through actionable programs and resources. In December of last year, BetterUp announced their Impact commitments, including their commitment to the Pledge 1% – donating 1% of equity, staff time, product, and profit to communities and organizations that can make a positive impact on the world. The military and veteran community and their families were a key focus of the impact commitment made by the company. 

“The Invictus Games Foundation is very grateful for the support which BetterUp will provide to the Invictus community, especially to the servicemen and women from around the world who are most in need of support as they go through the transition from military to civilian life,” said Dominic Reid, Invictus Games Foundation CEO. “This partnership will help us to amplify our work supporting the Invictus community and to continue to elevate the conversation around the importance of mental fitness.” 

“From our early days of building BetterUp, we were fortunate enough to learn from members of the military and veterans alike about peak performance, leadership, resilience, and coaching as a means to help build trust, alignment, and strength in vulnerability of service men and women and their teams,” said Alexi Robichaux, BetterUp co-founder and CEO. “We are incredibly passionate about helping the world’s bravest individuals who have sacrificed and served on behalf of their countries, and we have seen firsthand how much value our own veterans and service members find in the BetterUp platform. We couldn’t be more proud to officially partner with the Invictus Games Foundation and support an organization so closely aligned with the work we do.” 

BetterUp is committed to supporting veterans in the workforce and believes that former service members can bring valuable skills and diverse perspectives to any organization. BetterUp employs an active community of veterans, works with military spouses and allies to bring awareness and education around veterans’ issues, and supports great veteran candidates through their hiring pipeline. Last year, BetterUp tripled the number of veterans hired to the company. Resilience is an important part of the journey and a key component of building mental fitness, and based on data aggregated by BetterUp Labs, on average, after 3-4 months of BetterUp, members who start their coaching journey low in these areas see a 149% increase in resilience, a 222% increase in focus, an 86% increase in self compassion, an 83% increase in life satisfaction, and 77% improvement in cognitive agility. 

The first activation of the partnership will take place at the Invictus Games Foundation Conversation held during the Invictus Games The Hague 2020. The conference will bring together competitors, friends and family, supporters, and partners to discuss how the Invictus Community uses the power of sport to break down barriers around disability. BetterUp’s VP of Coach Innovation, Dr. Jacinta Jiménez, will speak of the importance of belonging, connection, and family ecosystems within the veteran community. The Invictus Games The Hague 2020 is taking place April 16 – 22, featuring 500 competitors from 20 nations taking part in 10 sports. 

To learn more about the partnership visit


About BetterUp 

Founded in 2013, BetterUp® is a human transformation company that dares to innovate the future of work by helping people and businesses grow personally and professionally to reach peak performance and maximize their potential, through coaching, content, community, and cutting-edge AI technology. BetterUp is the inventor of virtual coaching and the largest mental health and coaching startup in the world, with the world’s largest network of over 3,000 Coaches offering support in 46 languages across over 90 countries. Trusted by more than 380 organizations including NASA, Google, Snap Inc., Hilton, Warner Media and other leading Fortune 1,000 companies, BetterUp delivers on three key impact areas – Mental Fitness, career & leadership development, and social connection –  inspiring people everywhere to live with greater clarity, purpose, and passion. BetterUp’s Science Board is composed of leading researchers in the fields of positive psychology and human performance including Martin Seligman, Adam Grant, Shawn Achor, and Quinetta Roberson. BetterUp has been recognized in the Inc. 5000, Fortune’s Great Places to Work, and People Magazine’s Companies that Care. Invictus Games Foundation joins organizations such as the Hidden Genius Project, The Queen’s Commonwealth Trust, Upwardly Global, Defy Ventures, HBCU.VC, Black Women on Boards, and Echoing Green as recipients of free access to BetterUp for personal growth and development. To learn more, visit

Twitter: @betterUp
Instagram: @BetterUp
LinkedIn: /BetterUp

About the Invictus Games Foundation
The Invictus Games Foundation is the charity behind the Invictus Games. Founded in 2014 post the inaugural Invictus Games London 2014, the Foundation oversees the delivery of the Invictus Games as well as supports its international community with opportunities to use sports, esports and adventurous challenge for recovery, beyond the Games. The Duke of Sussex is Patron of the Invictus Games Foundation.

We Are Invictus is an online platform and mobile application built for and by the Invictus community in order to provide a digital community with continued access to opportunities for recovery and rehabilitation. This closed network is found at 

The Invictus Games have so far taken place in London 2014, Orlando 2016, Toronto 2017, and Sydney 2018. The Invictus Games Foundation will announce the host city for the Invictus Games 2025 in April 2022. More information from

Twitter: @weareinvictus
Instagram: @WeAreInvictusGames
Facebook: /InvictusGamesFoundation
Linkedin: /Invictus-Games-Foundation

Published April 12, 2022

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