In a world where racial bias and microaggressions have been the norm, genuine allyship means courageously showing up where discrimination exists. In reality, this can be very uncomfortable. Defying the cultural standard often entails drawing unwanted attention, risking real consequences, and making sacrifices.
Although many white supporters have expressed personal support for Black Lives Matter, they often struggle to articulate that value and move from theory to action — especially in the workplace. Instead, they find themselves trapped in performative antiracism.
For example, how many times have we tried to justify a company’s non-inclusive messaging by claiming that we're not in the marketing team? Or ignored the fact that the Chief Diversity Officer is the only Black person in executive leadership because we're so far down the hierarchical ladder? Or privately resented a director's disrespectful comments aimed at someone else but failed to speak up about it in public?
The reality is that when we observe or learn about inequities, discrimination, prejudice, or just plain offensive behavior in the workplace, it's easier to try and rationalize what we see and adopt a "not my business" attitude.
What is the main reason for this? Fear. The fear of confrontation and saying the wrong thing can prevent people from addressing issues of race in a constructive manner.
The majority of top leaders are eager for actionable frameworks and advice to create more inclusive cultures in the workplace. However, these leaders are also so terrified about messing up and saying the wrong thing to all their stakeholders that they’re often paralyzed into inaction. As a result, they often acquiesce out of fear of confrontation.
In order to effectively tackle this challenge, it is important to recognize that being an ally is a skill. You build the capability over time and have to be willing to make mistakes.
Take, for instance, my experience of coaching Tina, an Executive Director on the subject of race. She had originally issued a company statement in reaction to George Floyd’s death. However, because it was viewed as corporate and non-feeling, it caused a negative backlash.
According to the feedback she got, her message wasn't specific about racism, it didn't recognize George Floyd as the individual who died, and it didn't acknowledge that people were speaking out about racism in the U.K. and other parts of the world — not just the U.S.
I sat down with her to help her sort through the issues that arose as a result. As she reflected, one thing that came to mind was how difficult it was for her to find the best words to express the organization's willingness to change for the better. She was well aware that, as a white middle-class woman, she didn't completely comprehend what people were going through. It was a major roadblock for her. Consequently, she had oversimplified and skewed her message out of fear of saying the wrong thing.
One of the main pieces of advice I gave Tina was:
“The authenticity with which you show up is going to make the difference in giving people permission to fully show up themselves. It is once people start to connect with you, Tina, as a person, and your why, that they will start to really buy into the realness of this diversity and inclusion conversation about race, and want to contribute in order to make a real change.”
By challenging Tina to connect with her authenticity, she was able to deliver a more heartfelt message in a follow-up staff Q&A session. She clearly expressed her insecurities and fear of knowing how to address this topic justifiably. For Tina, being a true ally at that moment meant openly admitting her ignorance and fears in a vulnerable manner, as well as her desire to learn and make a change. The result was revolutionary. Not only did her address resonate a lot better with all of those in attendance, but it also inspired others to start taking meaningful action across the organization.
A key thing I learned about allyship at that moment is that it involves creating a safe space for all of us to figure things out and voice what we’re really feeling — be it Black, white, Asian, etc. As leaders, we need to be able to create safe spaces for people to lean into their discomfort, have uncomfortable conversations, and ask thoughtful questions that help others break out of their paralysis. It is our duty to start the hard work of having these uncomfortable conversations with each other first. In doing so, we build the foundation of trust and openness that is needed to face things head-on moving forward.
So as a leader, how can this story encourage you to become an actionable ally to the Black members of your organization? The key takeaway points from this are:
- Welcome failure and learn from your mistakes
- Acknowledge that racism exists and that it is not ok
- Get out of your comfort zone and be intentional about what you say when you speak up
- Encourage more frequent discussions and create safe, non-judgemental spaces for open and transparent dialogue about race
- Let go of some of the beliefs and value systems that you have in order to unlock a different way of being, thinking and behaving in the organization